Here's the deal: YouTube Gaming pays creators 5X more per view than Twitch.
But before you delete your Twitch account, there's more to the story.
While everyone's arguing about which platform is "better," smart streamers are quietly making bank by understanding exactly how each platform works. This guide breaks down everything you need to know about YouTube vs Twitch in 2025 - the good, the bad, and the stuff nobody talks about.
The Streaming Wars Are Real
The game has completely changed in 2025. Here's what's actually happening:
Market Reality Check:
- Twitch: Still the king at 60.3% market share (but slipping fast)
- YouTube Gaming: 23% and growing like crazy
- Kick: The new kid with 5.5% (didn't even exist 18 months ago)
But here's the kicker: 67% of viewers now watch streams on their phones.
That teenager scrolling TikTok? They might become your biggest donor - if you're on the right platform.
Platform Stats
Twitch: The OG Streaming Giant
- 240 million monthly users
- 35 million daily active users
- 7.3 million streamers competing for attention
- 20.8 billion hours watched last year
The Cold, Hard Truth: 91% of Twitch streamers never break 10 average viewers.
Who's Watching?
- Average age: 26 years old
- 65% male, 35% female
- Biggest markets: USA (21%), Russia (9.6%), Germany (8.6%)
YouTube Gaming: The Sleeping Giant
YouTube's secret weapon? It's not just for gaming:
- 2+ billion total YouTube users
- 2.4 billion gaming hours watched
- Growing 37% year-over-year while Twitch shrinks
The Game Changer: Your streams become permanent videos. A mediocre Twitch stream disappears. A mediocre YouTube stream can make money forever.
Who's Watching?
- Ages 18-49
- 54% male, 46% female
- Strong everywhere, especially Asia and Latin America
Who Pays More?
YouTube Gaming: Where Views = Dollars
What YouTube Actually Pays:
- Average gaming CPM: $4.55
- Your cut: 55% of ad revenue
- Real money: $8.43 per 1,000 views
Quick Math: 1 million views = $5,000-$7,000 in your pocket
Other Ways to Get Paid:
- Super Chat/Thanks: You keep 70%
- Memberships: You keep 70%
- YouTube Premium: Extra money per view
- Minimum payout: $100
Is YouTube Streaming Free? YES. No fees, no cuts. They only take a percentage when you make money.
Twitch: The Subscription Game
Twitch keeps changing the rules, but here's the current deal:
Revenue Splits:
- Starting out: 50/50
- Plus Program: 60/40
- Elite tier: 70/30
What Subscribers Actually Pay You:
- $4.99 sub = $2.50 in your pocket
- $9.99 sub = $5.00 for you
- $24.99 sub = $12.50 (on standard split)
The Bits System:
- Viewers pay $1.40 per 100 Bits
- You get $1.00
- Zero chargeback risk
Ad Revenue: $3.50 CPM average = about $1.75 per 1,000 views.
Streamer Earnings
Small Streamers (under 1k viewers):
- Twitch: $50-$500/month
- YouTube: $200-$1,500/month
Medium Streamers (1k-10k viewers):
- Twitch: $1,000-$5,000/month
- YouTube: $3,000-$13,000/month
Big Dogs (10k+ viewers):
- Sky's the limit on both platforms
The Bottom Line: To make $1,000/month, you need 400 Twitch subs OR 150,000 YouTube views.
Getting Started: Platform Requirements
YouTube: Easier Than You Think
Desktop Streaming:
- Zero subscriber requirement
- Just verify your account
- Wait 24 hours
- Start streaming
Mobile Streaming:
- Still need 50 subscribers
Stream Limits: NONE. Stream 24/7 if you want.
Twitch:
To Make ANY Money (Affiliate):
- Stream 500 minutes total
- Stream on 7 different days
- Average 3 viewers
- Get 50 followers
For the Big Bucks (Partner):
- Stream 25 hours in 30 days
- Stream on 12 different days
- Average 75 viewers
Tech Requirements
Internet Speed
Here's what you actually need:
- 720p: 3-5 Mbps upload
- 1080p: 5-8 Mbps upload
- 4K: 25+ Mbps (YouTube only - Twitch can't handle it)
Pro Tip: Whatever your target speed, get 50% more.
Streaming Software Breakdown
Free Options
OBS Studio
- Pros: Total control, free forever
- Cons: learning curve
- Best for: People who like tinkering
Streamlabs
- Pros: Pretty, easy setup
- Cons: Can be laggy, wants your money
- Best for: "Just let me stream" people
Fancy Paid Options
- Wirecast: $599 (for pros)
- vMix: $350 (multi-camera magic)
- Ecamm: $16/month (Mac people)
The Algorithm Game How to Actually Get Found
Twitch: The Popularity Contest
How Twitch decides who lives or dies:
- Viewer count (biggest factor by far)
- Chat activity
- New followers
- How long people watch
How to Win:
- Bring viewers from other platforms
- Network like crazy
- Raid other streams
- Basically do everything EXCEPT just stream
YouTube: The Search Engine That Helps
YouTube actually wants you to succeed:
- Good thumbnails (seriously, this matters)
- How long people watch
- SEO (use good titles!)
- Consistency
The Magic: Your old streams keep making money. That random stream from 6 months ago? Still earning.
Growth Hacks:
- Turn highlights into Shorts
- Use searchable titles
- Upload on a schedule
- Make eye-catching thumbnails
Community Features Face-Off
Twitch: Built for Chat
- Custom emotes
- Channel Points (reward loyal viewers)
- Raids (send your army to friends)
- Clips (go viral on Twitter)
- Extensions (mini-games in your stream)
YouTube: Professional But Growing
- Community posts (stay connected offline)
- Shorts (massive reach potential)
- Super Chat (get paid to read messages)
- Better moderation tools
- Premieres
When to Switch Platforms
Thinking about jumping ship? Here's how to do it without losing everyone:
Week 1-2: Test the waters
- Upload highlights to the new platform
- Don't announce anything yet
Week 3-4: Dual streaming
- Different days for each platform
- See which audience responds better
Week 5-6: Make the call
- Tell your audience what's happening
- Emphasize you're expanding, not leaving
Week 7-8: Full switch
- Focus on the new platform
- Keep community connected through Discord
StreamEngage: Extra Money From Any Platform
While you're stressing about platforms, StreamEngage works with everything:
How It Works:
- Viewers download and play mobile games
- They earn Money You Earn money
- You get paid weekly
Why It's Smart:
- Works on Twitch, YouTube, wherever
- No minimums or requirements
- Takes 5 minutes to set up
Quick FAQ
Is YouTube streaming free? Yep. 100% free. No hidden fees.
Can I stream to both YouTube and Twitch? Only if you're not a Twitch Affiliate/Partner.
Which platform is better for beginners? YouTube. Easier requirements, better discovery.
How much can I realistically make? Starting out? $50-500/month. With growth? Sky's the limit.
Do I need expensive equipment? Nope. $500 gets you started. Upgrade as you grow.
The Bottom Line
Look, both platforms work. But they work differently.
Choose Twitch if:
- You live for chat interaction
- You're all about that gaming community
- You can stream 4+ times a week
- You're good at networking
Choose YouTube if:
- You want long-term income
- You create varied content
- You prefer quality over quantity
- You want to be discovered through search
The Smart Play: Start with one, master it, then expand. Add StreamEngage for extra income. Build multiple revenue streams.
Remember: The "best" platform is the one where YOUR audience hangs out.